For InterPark PreFlight Airport Parking, I function as the conduit between C-suite executives and cross-functional teams, delivering data-driven solutions from inception to launch. I lead projects as the product owner for eCommerce web, iOS/Android native apps, internal operations systems, and onsite point-of-sale technology.
PreFlight Airport Parking wanted to increase the adoption rate of the 2015 release of their scan-and-go parking pass for signed-up members and simultaneously increase customer transactions in their native iOS and Android app. From user research and feedback, I determined that the parking pass had unclear benefits to consumers and was positioned poorly in the app.
A complete app redesign from top to bottom focused on refactoring the scan-and-go parking pass coupled with enhanced features for the customer parking experience.
The team and I assumed that by bringing the member scan-and-go parking pass to the initial home screen for signed-in members with clear, detailed parking pass benefits and adding a new dedicated sign-up flow to receive the parking pass, we would see an increase in adoption rate and product usage.
All data was pulled 2 weeks after launching the mobile app
2.2x Increase of Scan & Go Users With An Active Parking Pass (8k users to 14k+ users)
18% Increase in Scan & Go Transactions
22% Increase in Parking Reservations Created in the Mobile App
"Antwon was a joy to work with at SapientRazorfish. He's a 360-degree thinker with a knack for strategic and tactical thinking. When a business challenge presents itself, he approaches it head-on with careful deliberation and thoughtful consideration of the client's budget and goals, all while fostering growth in practical yet highly efficient ways. Simply put, he's competitively driven and commitment-minded with a laser-focused attention to detail.
He's a pretty cool guy to grab a drink with too. Kind of a pushover at table tennis, though."
Client: ALDI USA
Role: Digital Content Manager
Former Senior Copywriter
"His energy and enthusiasm is second to none, and his personal belief in himself evidenced by his work ethic is something I have rarely seen before. In my coaching career I have worked with several hundred student-athlete's. The drive, belief, intelligence, and work ethic that Antwon displayed on a daily basis is unique. His determination, leadership, and perseverance make Antwon stand out as someone with a bright future."
Antwon's Former Head Coach
Loyola University Chicago
"Antwon is a gifted product expert that I have had the pleasure in working with. He is data-driven and has an acute acumen when it comes to analyzing a business. His work ethic speaks for itself and his strategic solutions are incredible and I've seen them produce above expected ROI."
I am always open to emerging opportunities that call for my attention and need my skill set.
I am a person who is constantly expanding my knowledge base and taking wise words from mentors to better bring value to every situation I am involved in. If you or another person is looking to get in contact with me about an opportunity or seeks help with my expertise, please feel free to reach out.