My Role
Functioned as the agile product owner who initiated and deployed A/B split-tested, data-driven solutions and roadmapped initiatives for iParkit.com, preflightairportparking.com, and PreFlight’s native iOS and Android apps, while integrating solutions with on-site point-of-sale technology.
The Problem
The 2015 release of PreFlight Airport Parking's native iOS and Android app struggled with a low adoption rate of its in-app members-only parking pass feature that allowed customers to "scan and go" to complete parking transactions without requiring a pre-booked reservation.
Proposed Solution
A complete app redesign focused on refactoring the in-app parking pass customer experience, coupled with enhanced web features that enabled member sign-up during checkout, promoting the mobile app and parking pass benefits in refactored transactional emails.
The Result
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2.2x Increase in Members with Active Parking Passes (8k users to 14k+ users)
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18% Increase in Scan & Go Transactions
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22% Increase in Parking Reservations Created in the Mobile App
"Antwon was a joy to work with at SapientRazorfish. He's a 360-degree thinker with a knack for strategic and tactical thinking. When a business challenge presents itself, he approaches it head-on with careful deliberation and thoughtful consideration of the client's budget and goals, all while fostering growth in practical yet highly efficient ways. Simply put, he's competitively driven and commitment-minded with a laser-focused attention to detail.
He's a pretty cool guy to grab a drink with too. Kind of a pushover at table tennis, though."
Client: ALDI USA
Role: Digital Content Manager
Digital Production
Wesley Chaderton
Former Senior Copywriter
Publicis Groupe
"His energy and enthusiasm is second to none, and his personal belief in himself evidenced by his work ethic is something I have rarely seen before. In my coaching career I have worked with several hundred student-athlete's. The drive, belief, intelligence, and work ethic that Antwon displayed on a daily basis is unique. His determination, leadership, and perseverance make Antwon stand out as someone with a bright future."
Bob Thurnhoffer
Antwon's Former Head Coach
Loyola University Chicago
"Antwon is a gifted product expert that I have had the pleasure in working with. He is data-driven and has an acute acumen when it comes to analyzing a business. His work ethic speaks for itself and his strategic solutions are incredible and I've seen them produce above expected ROI."
Alex Park
Business Analyst
CSG International
I am always open to emerging opportunities that call for my attention and need my skill set.
I am a person who is constantly expanding my knowledge and skills while seeking wise words from mentors to better bring value to every situation I am involved in. If you or another person is looking to get in contact with me about an opportunity or seeks help with my expertise, please feel free to reach out.