About Me
Passionate, value-driven CSPO-certified Product management professional with over half a decade of experience leading cross-functional teams to plan, build, launch, and maintain world-class innovations. Proven track record managing products at all levels of the product life cycle. Led multiple eCommerce, point of sale, payment processor, and pricing engine projects from inception to launch.
My Role
For InterPark PreFlight Airport Parking, I function as the conduit between C-suite executives and cross-functional teams, delivering data-driven solutions from inception to launch. I lead projects as the product owner for eCommerce web, iOS/Android native apps, internal operations systems, and onsite point-of-sale technology.
The Objective
PreFlight Airport Parking wanted to increase the adoption rate of the 2015 release of their scan-and-go parking pass for signed-up members and simultaneously increase customer transactions in their native iOS and Android app. From user research and feedback, I determined that the parking pass had unclear benefits to consumers and was positioned poorly in the app.
​
Proposed Solution
A complete app redesign from top to bottom focused on refactoring the scan-and-go parking pass coupled with enhanced features for the customer parking experience.
​
The team and I assumed that by bringing the member scan-and-go parking pass to the initial home screen for signed-in members with clear, detailed parking pass benefits and adding a new dedicated sign-up flow to receive the parking pass, we would see an increase in adoption rate and product usage.
​
The Transformation
All data was pulled 2 weeks after launching the mobile app
-
2.2x Increase of Scan & Go Users With An Active Parking Pass (8k users to 14k+ users)
-
18% Increase in Scan & Go Transactions
-
22% Increase in Parking Reservations Created in the Mobile App
"I had the pleasure of hiring Antwon as a subcontractor for numerous clients that I have consulted for. As a Product strategist, Antwon is top notch. I can rely on his expertise in many areas and constant professionalism. His approach to data-driven product enhancements produces ROI above many agencies I have considered or consulted for. While most say they know it, he actually does. He is truly a one-man wrecking machine that delivers way above the bar. Antwon has, time and time again, done the extra work to learn new skill sets and educate clients on new procedures and methodologies. It has been my pleasure to work with, learn from, and watch Antwon grow into someone with an incredibly bright future."
Lee Miller
CSPO, CSM
Strategic Consultant